The European and US cultures seem almost identical: usually individualistic, moderately hierarchical with direct communication and a precise, short-time focus. People working with the US however know better. Under the surface we have a lot of different assumptions about work, efficiency, building relationships and private life. I often hear professionals say:
This programme does not take away these difference. But it helps you optimise your interaction with American counterparts significantly.
Although primarily aimed at increasing your understanding of US counterparts, the programme is highly practical. You will leave with a handout full of practical tips, and you gain many tips for increasing the effectiveness of phone conferences, negotiations and project discussions with American colleagues and partners. As we work with your own cases and experiences, it will be easy to gain benefit from the program in your daily work environment.
The do’s and dont’s are avoided as much as possible. These address superficial cultural things like how to say hello, how to hand your business card and whether to bring a present to a private dinner or not. In business environments, however, the things that go wrong are not these things. Much more, the hidden cultural assumptions about each other and they way of working are hampering progress. This is where we focus on. No do’s and font’s, but many practical tips!
Next to theory and practical tips, we work as much as possible with your real-life cases. You prepare a case to bring to the workshop. At the end of the workshop we test your practical knowledge with a questionnaire. In a webinar 2 months after the course we again review some real-life cases about cooperating with the US. You get a handout and my book ‘Managing Through a Mirror’.